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Beauty Industry, Mergers and Acquisitions

Johnson & Johnson To Acquire Vogue International

The deal is worth $3.3 billion.

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By: Marie Redding

Senior Editor, Rodman Media

Johnson & Johnson has announced that it will acquire Vogue International – for approximately $3.3 billion in cash. Some of Vogue International’s brands are shown above.

Johnson & Johnson Consumer Inc. made the official announcement today that it has entered into a definitive agreement to acquire the privately held company. Vogue International is focused on the marketing, development and distribution of salon-influenced and nature-inspired hair care, as well as other personal care products.

The acquisition will include the OGX collection of shampoos, conditioners, treatments, styling products, body care and bath products, the FX™ line of hair styling products, and the Proganix and Maui Moisture hair care lines.

Jorge Mesquita, Worldwide Chairman, Consumer, Johnson & Johnson, said: “Our acquisition of Vogue International’s full line of leading advanced hair care products sold in the U.S. and in 38 countries will strengthen our global presence in this important category. Vogue International’s commitment to quality, innovation, and consumer preference complement our Consumer portfolio, while also presenting attractive hair care category growth opportunities for Johnson & Johnson.”

The transaction is expected to close during the third quarter of 2016.

In April, J&J acquired Neostrata.

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